Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

95% of B2B SaaS companies do content marketing the wrong way, it should be this.

20 May 2021 · 1 min

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0:43

In this concise monologue, the speaker identifies a core issue faced by B2B SaaS companies: potential customers either lack a clear understanding of the return on investment (ROI) from their content marketing or are unsure how to create and rank content that actually converts into paying customers. The speaker criticizes the common focus on traffic volume and search rankings as vanity metrics, arguing that the true measure of success is the amount of revenue an article generates for the business.

Chapters

One of the main problems our potential customers come to us with is they either don't know or don't have the clear ROI from their content marketing efforts, or they don't know how to write and rank content that converts. So content that actually gives them real customers. It's not just about traffic that you get or search volume. That's a vanity metric. At the end of the day, what matters is how much money this article brings to my business.