To get media coverage, position yourself as a subject-matter expert by publishing a book. Journalists constantly hunt for story ideas and trust authors more. If traditional outlets ignore you, create your own publicity to force attention.
Well, one of the first things that I always tell entrepreneurs is that the media, which is traditional media, radio, TV, and print, they're always looking for stories 24/7. That's their job. And in order for you to get noticed, you need to be what they call an SME, subject matter expert. So the first part is really becoming an expert and being positioned as an expert. So in today's world, one of the main things to position you as an expert Is to have a book. I always tell people, I say, if you realize that the word authority has the word author in it, so you want to be an author so that you can get authority. That way you can get noticed in media. If they won't pick you up, then I'm going to have to create my own noise.
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