Are you scaring away 59% of your customers. This is what you can do about it.
26 Aug 2020 · 1 min
1:01
In this episode of the Speak PR Podcast, host Jim James introduces the show’s purpose—helping entrepreneurs unlock hidden business value through effective communication and technology. Drawing on his 25+ years running a public‑relations firm and eight other companies, James highlights a 2013 study revealing that 59% of consumers would avoid purchasing from a business with poor grammar on its website or marketing materials. He frames this as a critical, often overlooked barrier to sales. The episode promises practical solutions, showcasing software tools and real‑world examples that entrepreneurs can use to correct grammatical errors and improve their brand perception.
