Are you scaring away 59% of your customers. This is what you can do about it.
26 Aug 2020 · 1 min
1:01
In this episode of the Speak PR Podcast, host Jim James introduces the podcast’s mission to help entrepreneurs unlock hidden business value through better communication. Drawing on his 25‑year PR background and experience running multiple companies, Jim highlights the critical role of grammar in shaping consumer perception. He cites a 2013 study indicating that 59 % of people would avoid purchasing from a company with poor grammar on its website or marketing materials. Jim then promises to share practical solutions, including software tools and real‑world examples, that entrepreneurs can use to correct grammatical errors and improve their brand credibility.
