Thomas Gelmi, a B2B business coach in Zurich, built his brand by sharing third-party content instead of self-promoting and narrowing his niche. His turning point came when Forbes Coaches Council invited him to join, an affiliation he now uses as his main credibility anchor.
The Unnoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one tool for PR experts.
Today we are going all the way to Zurich to meet Thomas Gelmi, like as in gelato, one of the world's leading B2B business coaches. Thomas, tell us first of all how you built the brand and got noticed for your coaching business. First, from scratch.
Second, step by step. So that does the magic, right? Well, you know, it's 13 years ago I made my first attempts starting with first clients and trying to promote my business. You know, with this sharing is caring mindset. And because I'm posting third-party content, I'm not putting myself directly in the spotlight saying, look how great I am. Because this for many can be a turnoff, right? So what I'm doing is I'm providing value. I'm providing value through the articles and information I post. I get to know the people and they get an experience of me and with me, and then I step back. So this experience, giving people an experience is key. I made the classical beginner's mistake. That I wanted to offer everything because by offering many, many different things, I may reach a bigger potential target audience, which is a mistake. So it was about, uh, zooming in, narrowing down and focusing on a very specific thing. That was one of the success factors. And it took me some, you know, overcoming some inner resistance. I became an, a member of the Forbes Coaches Council, which is a membership that comes by invitation only. So I was approached by Forbes and I was asked whether I would be interested in joining. Now, of course, I felt very honored and it's very nice. Right. And I thought, yes, of course I might. And I did, of course, eventually. And today this is the main brand I am associating myself with in my personal branding strategy. Yes. I almost exclusively work virtually with my clients. I have a few days a month where I go onsite to see clients in person, mostly here in, in Central Europe. But the rest can be done virtually very easily.
Now, this was just a 2-minute trailer for a full 20-minute show. The show will be dropping into your feed in the next day or so. So do look out for it and do enjoy it, share it, and review it. Thanks for listening to this trailer of The Unnoticed Entrepreneur.
The Unnoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one tool for PR experts.
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