Jim James, a PR veteran with 25 years of agency experience, explains why speakers lose their audience in video: they read scripts while looking away from the camera. Modern teleprompter tools solve this by letting you maintain eye contact and keep viewers engaged without expensive studio setups.
Hello and welcome to the Speak PR Podcast. My name is Jim James, and this show is for you if you've got value locked up in your organization and you're just trying to look for some cost-effective and simple ways to communicate that using public relations and other tools. Now, I've been running my own international public relations agency for over 25 years, but I've also built companies on 3 continents. So I've learned how to do public relations for over 500 clients, but I've also made it work for my own businesses. Today I'd like to share some insights on teleprompting and about how we're starting to see people looking into the camera but looking on one side. It's very distracting if we're on a Zoom call or these videos we're watching or making. And when people are reading a script and you can tell if they're not looking into the screen, the solution is to use a teleprompter. Now, teleprompting is not just for big television companies anymore, and I'm going to share with you on this podcast some technologies
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