Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Beware of vanity metrics in public relations, here are the ones to be tracking

30 Jan 2024 · 1 min

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In this opening segment of the Speak PR podcast, host Jim James introduces himself as a seasoned public‑relations professional with over 25 years of experience, having founded eight companies across three continents. He positions the show as a resource for organizations seeking simple, cost‑effective ways to communicate value to stakeholders. Jim emphasizes the central role of measurement in PR, noting that "what gets measured gets done," and ties this to the "K" (Know) element of his Speak PR Mastermind framework—storify, personalize, engage, amplify, and know. He sets the stage for the episode’s focus on understanding and tracking the right campaign statistics, warning against reliance on vanity metrics.

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Hello and welcome to this episode of Speak PR. My name is Jim James and I'm your host, and this show is for you if you've got value locked up in your organization, you're just trying to find some ways that are simple and cost-effective to communicate that with your various stakeholders. I've been running my own public relations company for over 25 years. I've also set up 8 companies on 3 continents, so what I share on this podcast are tools and technologies and strategies that I know will work for companies big and small. Now today I'm going to look at metrics, and I'm looking at metrics because what gets measured gets done, but also we need to know when we're running our public relations programs how we're doing over time, and this is the essence of the K in the Speak PR Mastermind that we have, which is to storify, personalize, engage, amplify, and can to know. So today I'm going to talk about knowing the stats for your campaign.