Beyond the universe of social listening is Earth.ai in orbit providing bias free views on behaviour

As a marketer, what you actually want to be doing is you want to grab hold or become a valued part of a narrative that already exists, because nobody's got the time or the money to go and create a whole new narrative anymore.

And that is Dr. John Ricketts, the CEO and founder of the earth.ai Significant Systems. It's a machine learning platform that helps you to understand all the narratives taking place out there around a particular issue or topic. And I'm talking with Dr. John Ricketts today, who's based in Tokyo, to share with us about how his platform enables us to look over the walls from the content that we normally get fed and see really the trends so we can see what's going on and make plans and make a better decision about the content that we share and the places that we share it. Let's listen to John.

Yeah, we have a platform, as they're called these days, and what