Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Beyond the universe of social listening is Earth.ai in orbit providing bias free views on behaviour

3 Nov 2020 · 1 min

Watch on YouTube

1:01

In this interview, host Jim James speaks with Dr. John Ricketts, CEO and founder of Earth.ai Significant Systems, about the company's machine‑learning platform that enables marketers to tap into existing narratives rather than creating new ones. Dr. Ricketts explains that modern marketers need to become part of pre‑existing storylines because time and budget constraints limit the creation of fresh narratives. Earth.ai’s platform analyzes the multitude of narratives surrounding any issue or topic, providing bias‑free, trend‑focused insights that help marketers decide what content to share and where to place it. The conversation highlights the platform’s ability to look beyond the content typically fed to users, revealing hidden trends and supporting better strategic decisions.

As a marketer, what you actually want to be doing is you want to grab hold or become a valued part of a narrative that already exists, because nobody's got the time or the money to go and create a whole new narrative anymore.
And that is Dr. John Ricketts, the CEO and founder of the earth.ai Significant Systems. It's a machine learning platform that helps you to understand all the narratives taking place out there around a particular issue or topic. And I'm talking with Dr. John Ricketts today, who's based in Tokyo, to share with us about how his platform enables us to look over the walls from the content that we normally get fed and see really the trends so we can see what's going on and make plans and make a better decision about the content that we share and the places that we share it. Let's listen to John.
Yeah, we have a platform, as they're called these days, and what