Brad Sugars, founder of Action Coach, shares three keys to building a brand: hire top talent, do relentless stage presence and creative marketing like lumpy mail with mannequin arms, and partner with people focused on franchisee ROI. He says conversations precede conversions and a business cannot outgrow its owner.
The Unnoticed Entrepreneur Podcast is sponsored by Prowly, the all-in-one tool for PR experts.
Today we're not taking any gambles. We're going to go and talk to Brad Sugars, who's in Las Vegas, Nevada.
Brad Sugars, 1993, August. I kicked off Action Coach. I think there's 3 major things to building the brand. Number one is I always recruited the best of the best. I would never try and recruit people to my team that I didn't think would add value to the team in a massive way. I think the second is I've never shied away from a stage, Jim. You know, in the early days, I did more than 200 events in a year. If you want to be out there, you got to be out there. There's no other way to put it. You know, you want to get noticed, you got to do something noticeable. And my first ever lumpy mail strategy was I bought the right arm off a bunch of mannequins. I had one marketing campaign where I stuck a Band-Aid to the outside of the envelope. And I think the third is partnering with the right people. When someone's buying a franchise or investing, I like the word invest in a franchise because its ROI is more important than anything. You've got to look at what are their dreams and goals. Our franchisees satisfaction survey done by an outside firm shows us to be in the top 50 for franchisee satisfaction worldwide. We believe franchisees and our customers come to us for 4 things: community, accountability, results, and education. I reinvigorated the Brad Sugars brand. And the other thing is, as an entrepreneur, I can say things that I can't as CEO of the company. Ask people to raise their hand all the time. Never do any marketing where you're looking for likes or follows and stuff. Ask people to say, hey, I'm interested. I believe that conversations precede conversions. And if in today's world you generate more conversations, you will do better. It's no more complex than that. But the other thing that I always say is that your business cannot outgrow you. The more you learn, the more you earn. And as the owner of a business, if you stop learning, then your business is going to stop growing.
Now, this was just a 2-minute trailer for a full 20-minute show. The show will be dropping into your feed in the next day or so. So do look out for it and do enjoy it, share it, and review it.
The Unnoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one tool for PR experts.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
