Building a vegan 3D printed vita gummy brand using social proof as a first bite, with Melissa Stover

Welcome to The Unnoticed Entrepreneur. This show will tell you how to get the recognition you and your business deserve. Our guests share their practical insights and tools which you can use straight away. Your host is international entrepreneur, podcast host, and author Jim James. Hello and welcome to this episode of The Unnoticed Entrepreneur, which I think you're going to love. You're going to find it really nourishing. At the risk of using the term, we're going to meet Melissa Snova, who is the founder and CEO of a company called Nourished.

Thank you so much for having me. It's great to be here. So Nourished is really the world's first authentically manufactured personalized nutrition product. I think, you know, when you're starting something new and certainly when you're doing something no one has ever done before, you are, you have to make the mistakes because there's no case study that I can look at. No book. There's no guidebook. There's no dummy's guide to how to build it. 3D printing nutrition business. We are really comfortable with failing. And we actually have something in our Friday meetings where we do failure brags and we like celebrate failure and then what we learned from it, as opposed to hide that, don't talk about it. When you're brand new and you have no customers, it's really tricky to get social proof, but it's also the biggest, I think, needle mover in the way that you can convert new customers. We live in a world now where reviews are necessary to win conversion, and that is because of TripAdvisor and because of Trustpilot and because of Amazon. Reviews are absolutely vital, but it's really challenging when you are brand new because how can you have customer reviews when you have no customers at all? So we went until probably the end of April of the first year of trading just contacting every person who purchased, getting their really authentic and honest feedback, making adjustments where we could improve, where they were giving us feedback where we're like, you know, we could actually modify slightly that and it would actually really help. I think real customers are such a better ambassador and proponent and spokespeople of our brand. My team went and found all of the vegan influencers in the UK that were talking authentically about products and We went and found all the people who were talking about keto diets and avoiding sugar. And so that was the first step in getting people to even notice that we had even launched because we did not have any big marketing budget for that.

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