Yong-Soo Chung, founder of Urban EDC, warns that a large social media audience doesn't mean paying customers. Early founders shouldn't ask friends or family for product feedback; they need to talk to actual target customers to find product-market fit.
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So I think a common mistake that a lot of entrepreneurs make is that they build an audience and then think that they can convert that audience into paying customers. And it's not necessarily the case. And so when you first launch a business, you don't necessarily want to ask your friends to support you. I mean, that's great that you can get your friends to support you, your parents or whatever, but if they're not part of your core potential audience, Their suggestions and feedback might actually put you back. It might hinder you from achieving your future goals because, you know, they're going to tell you one thing, but your core group of potential audience may actually not be thinking that way. And so your friends are actually not the ones that you want to take feedback from.