Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Cat and Jay of Imagen Insights share how they got noticed by 27,000 Gen Z-ers from across 111 cou...

3 Feb 2024 · 1 min

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1:12

In this brief presentation, the speaker outlines Imagen Insights' mission to empower Generation Z to shape their future by partnering with brands, which they view as powerful cultural influencers. The company has built a global community of 27,000 Gen Z individuals across 111 countries, with a diverse demographic profile (60% female, 14% Black, 15% Asian, 20% low‑income, 20% LGBT). Using a proprietary platform, Imagen Insights crowdsources both quantitative data (delivered within 72 hours, a standard practice) and qualitative insights—traditionally obtained through costly, time‑intensive focus groups—at the same speed and scale. The platform promises deep, focus‑group‑level understanding while maintaining the rapid turnaround of quantitative research, positioning itself as a unique solution for brands seeking authentic Gen Z perspectives.

Chapters

So in a nutshell, our mission is to help Gen Z to shape their future. And realistically, we know the best way for them to do that is with brands because brands are shaping countries and culture like our governments only wish they could do, especially our government, right? So what we do is we enable brands to crowdsource qualitative and quantitative insight from our community. We have a community of 27,000 Gen Z in 111 countries. They're 60% female. They are 14% Black, 15% Asian, 20% from a low-income background, and 20% from LGBT community. Is actually diverse. And we're able to crowdsource this insight from them within 72 hours. So from a quantitative perspective, that's nothing new. And that's been done for eons. But from a qualitative perspective, if you want to do good qualitative research, you have to do a focus group. Focus groups are both time-consuming and expensive. So we designed a platform that you can get that same depth of insight, but at the scale of quantitative research. So that's in a nutshell, that's what we do.