Cloud Mobile Device Management with Numara Software

Numara is launching four cloud-based solutions in Asia, with mobile device management as its focus. The company serves over 55,000 global customers and partners with BT Frontline for regional hosting to help enterprises secure employee smartphones and tablets.
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Look, it's a really exciting time. For the first time in our history in Numara, we are focusing and dedicating our time and investment in growing Asia. It's a very important economic zone. We all know that there's a huge potential, and we are approaching this market with the correct strategy. We believe it's the right strategy to approach with market. So as Jeff mentioned about the Numara Cloud strategy which is coming here, just teasing out from there, we are actually leading with cloud and we are offering 4 different solutions to the market segment. One is for customers who are wanting to implement a cloud-based service management. We call that as a service, Numara Cloud as a service desk. We've got lifecycle management, we've got endpoint management, and But the exciting of all is the mobile device management through cloud. So one of the offerings through Anumara Cloud is mobile device management. It is a hot topic, hot market, very new market. One of the key drivers for customers to look at such a technology is the increasing trend of BYOD, so bring your own devices. A lot of corporates have got employees who have their own smartphones, their own iPads, and they're syncing into company email or using company information while they're performing their tasks. Those devices need to be controlled and managed from a security perspective, from a productivity perspective. Our technology allows to do that. It allows also customers to manage their other devices used within the corporate network, like a lot of logistics companies have got Symbian devices which need to be controlled and managed, and this software allows you to do that. So it is one of the last frontiers of control from an enterprise perspective. They all know how to manage their servers, they all know how to manage desktops. Mobile devices are the next frontier, and this solution caters to that. One of the important aspects in the market we have is to deliver right and deliver through the right channels. So we are partnering with BT Frontline, who are one of the leading IT services companies here in the region. As a hosting partner. And I think that ensures that our cloud solution has the integrity and has all the bells and whistles around it when the customers in the region purchase that. It is also critical for us to highlight that coming to Asia now, we are a very strong company and we have some key differentiators which differentiates us from everybody else in the market space. Namely, essentially 3 areas we differ. First is our technology. It is a superb technology, it's most current technology, but also our commitment to keep improving our technology. Every year we come with a major release, a few minor releases, and sub-releases. It's a commitment around our R&D to keep improving our technology, and that's our number one differentiator. Number 2 differentiator is we are bringing to Asia our experiences of managing diverse and strong customer base worldwide. So we have over 55,000 customers worldwide, and we're bringing all that knowledge, all that experience we have of supporting those customers into Asia. So that's a very robust technology coming into the market space with a lot of customer experiences and customer practices embedded within our software. And the third and the foremost is our ability to execute. We are— we've got a good solid program where we will be able to execute through a partner network into the community and into the market segment. And I think that's very key for us to get to the market quickly.
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