CommunicAsia 2011 The case for Dynamic Content Protection in Asia

So, CommunicAsia 2011 here in Singapore has been really exciting for Irdetto because we've seen a lot of customers showing a great deal of interest in developing more mature multi-screen strategies for their paid media businesses. I think we all know that Asia has always been a leader in mobile technologies, especially in delivering things like games and especially video to mobiles. But much of that video has been low-value video, free video, et cetera. And the development we see now is a hunger from consumers to start consuming higher-value, higher-quality video on their mobile devices, especially as we now have devices like the iPad that support up to 720p HD resolution. Now, when you start providing that kind of quality to consumers and that kind of premium content, that does require extra protection in order to make sure that it can be protected from reverse engineering, tampering, hacking, piracy. And it's extremely important that Asia Pacific businesses think in terms of how they're going to develop their media applications long-term to prevent that kind of piracy. Even if the content is being offered as part of a basic pay-TV subscription, it's still really critical to keep it protected, because even though that content may be available on the internet elsewhere, the operator's service also represents their reputation to the market. And if that service is hacked, as we've seen in several very high-profile cases in Asia recently, then the customer's reputation is at risk and their brand value may decrease as a result. And that's the last thing they want to have happen. So we believe that Irdeto's ability to help pay-TV and pay-media operators protect their premium content with our Active Cloak for Media product is extremely critical and relevant to the Asia-Pacific market.