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Cory Warfield shared his insight on how the law of reciprocity helped him transition from the UnNot

7 Apr 2021 · 0 min

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Cory Warfield explains how the law of reciprocity works on social media: if you want 1,000 views and 100 likes on your post, engage with others' content first by liking roughly 100 posts out of 1,000 you see. The algorithm notices and reciprocates with visibility for your own content.

It's literally the law of reciprocity. If somebody wants to get 1,000 views on a post and 100 likes, they should go through their newsfeed and they should look at 1,000 posts and like 100 of them. And something magical happens when you are liking other people's posts and consuming other content on what's now turned into a social media platform whose business model is to serve content to people's eyeballs.