Frank DeBlasi, co-founder of Hoopla, explains how his loyalty-rewards portal aggregates deals from over 5,000 retailers and earns affiliate commissions it shares back to members as cash back. He advises learning from people who have failed multiple times, since their lessons on what not to do can accelerate your success.
Today we're going to Long Island, New York. We're going to meet Frank DeBlasi, who is one of the co-founders of a company called Hoopla. Hoopladopla.com is the URL, and it's one of America's up-and-coming loyalty rewards shopping portals. Frank, for those people that are listening, Frank, explain the business model of Hoopla.
Okay, the way Hoopla works is we have, as you mentioned, over 50,000 customers, and we're partnered with over 5,000 retailers, which are actually Some of them are around the world. We do have worldwide brands. And what happens is we feature all the latest coupon codes, free shipping offers, promotional offers that these companies have, and we offer cash back in addition to these deals that they're getting. And the way it works is all of our merchants pay us a commission for each sale that we drive to their website through their customer sales that we send to them. And when we get that commission, we give a percentage of it back to the member in the form of cash back. All of these brands belong to various affiliate networks. Okay, these affiliate networks house all of the technology that tracks the orders between them. And once you join these affiliate programs, okay, you become a part of the network and you apply for the affiliate programs, say Walmart or Macy's or whoever it is. And what happens is once you get accepted into the program, you now have access to all of their creative, and you're now free to put these on your website, your blog, your video YouTube channel, wherever you want. And anytime somebody clicks one of those links, you earn a commission from the sale that you drive them.
Frank, what would you say is the one piece of advice that's really helped you move the needle in terms of getting noticed for Hoopla and the online portal that you've built there?
The one thing I'll say is you're going to learn a lot more from the person who failed 3 or 4 times and then got it right than the person who got it right the first time, because they're going to advise and tell you what not to do and what obstacles to avoid. And that's going to save you a lot of time in the long run, and it's going to make you excel a lot quicker because you're going to learn from people who have failed on things that you shouldn't be wasting your time on. And that was a big help to me over the years.
Now, this was just a 2-minute trailer for a full 20-minute show. The show will be dropping into your feed in the next day or so, so do look out for it and do enjoy it, share it, and review it. Thanks for listening to this trailer of The Unnoticed Entrepreneur.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
