Could you sell your business during lockdown? You can if you communicate like this

29 Sept 2020 · 1 min
1:01

In this Speak PR podcast episode, host Jim James addresses business owners and organizational leaders who have untapped value in their companies and need guidance on how to unlock it through a sale. He emphasizes that exiting a company, especially during a crisis like the COVID‑19 lockdown, hinges on effective communication. Jim introduces guest Brian Hill, founder of the UK‑based financial advisory firm Jones Hill, who successfully sold his business despite the lockdown and being 1,000 miles away from the buyer. Although the original interview audio was poor, Jim narrates Brian’s experience, focusing on how Brian managed three critical stakeholder groups—employees, the buyer, and new customers—through clear, strategic communication throughout the sale process.

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