Daniel at EastWest Public Relations explains three digital PR services for brands in China: social media management on Sina Weibo, SEO targeting Google and Baidu where the top three positions capture over 60% of clicks, and PPC ad campaigns customized by demographic and location.
Hi everyone, my name is Daniel and I'm a digital specialist at EastWest Public Relations in Beijing. Today I wanted to go through some digital PR services in China, but before I go any further, I'll quickly introduce what digital PR is and why it's useful. As the name implies, digital PR is basically the applied practice of public relations in a digital setting. So how can digital PR help your business? One way it can help is, for example, on social media platforms like Twitter in the West, or Sina Weibo in China. Applied PR can get buzz going about you or your business and drive traffic to your website. Digital PR can also make you rank higher in search engines, allowing you to reach more potential customers. But put simply, digital PR can extend your reach. The more targeted, relevant places you are listed online, the better the reach of your brand. Back to the services I'll be introducing. They are social media management, search engine optimization, and pay-per-click management. If you'd like more information on these services, please go to our website at eastwestpr.com/digital. The first service, social media management, is all about making sure your brand can be part of the conversation already happening across the internet. In China, the most popular social media site is called Sina Weibo, and it attracts over half of current internet users in China. That means that Weibo is a great way to reach people in China. What EastWest can help you with is the managing of your social media accounts across multiple platforms in China and Asia. We can get you set up and engaged in the conversation quickly so you're not missing out. Another service is search engine optimization, or SEO. SEO is the art and science of ranking high on search engines like Google, or Baidu in China, so people who search for you can do so easily. The higher you rank, the more people will click through to your website. In China too, it's not only important to rank in English, but Chinese as well. On Google, for example, The 3 top-ranking positions garner over 60% of clicks from users. EastWest can help create a campaign that systematically ranks you high for the things that your customers are searching for. The final service I'll introduce today is pay-per-click, or PPC, management. PPC ads are paid ads displayed, at least on Google, on the results page of search engines. There really isn't an offline equivalent of these types of ads. Think of PPC ads as targeted bill— as a targeted billboard on a busy highway filled with your potential customers. You can laser target your most profitable demographics and locations to reach the people you mean the most to. We can help you design and implement something that will do just that in both English and Chinese. That wraps it up for today on the introduction of our digital PR services in China. For more information on these services and more, please visit our website at eastwestpr.com/digital or contact us directly by using the contact form on the right side of the website. Thanks for watching.
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