Mia Mason from Swapcard, a virtual and hybrid event platform, explains how online events create more inclusive experiences for introverts and deliver better data for businesses. Virtual formats let attendees engage at their own pace, replacing the pressure of traditional trade shows.
Hello and welcome to this episode of Speak PR. This is the podcast for you if you've got value locked up in your organization, you're just trying to find some cost-effective and some simple ways to do that. One of the best ways you can do that, of course, is with a show or an event. We used to go to trade shows and now we're doing virtual shows, and I'm delighted today to have Mia Mason joining me today, who's a South African living in Paris and works for a company called Swapcard. Welcome, Mia.
Thank you, Jim. I'm so happy to be here today. It's an honor.
It's our honor. And tell us a little bit about Swapcard, because started by 3 Frenchmen in France, but all with a British platform, but you're revolutionizing the way that people can engage with events. So give us some, some ideas about what Swapcard is doing and problems it's solving for business owners.
Right. Thank you. So Swapcard started in 2013, 3 childhood friends, 3 Frenchmen that are now my bosses,