Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Does your company want 116m viewers of your sales win? This podcast tells you how to do it.

31 Oct 2020 · 1 min

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1:01

In this episode of Speak PR, host Jim James discusses a recent client engagement in the manufacturing sector. The client was participating in a virtual trade show in the United States but lacked an established brand presence, raising concerns about low audience interest and lead generation during their presentations. To address this, Jim explains how they employed the PR Newswire distribution service from Cision to issue a press release, aiming to increase brand awareness, drive attendance to the virtual presentations, and ultimately generate more leads. The episode outlines the problem, the chosen press‑release strategy, and the anticipated benefits of using a distribution service to amplify the client’s visibility in a new market.

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Hello and welcome to this episode of Speak PR. My name is Jim James. This is the podcast for you if you've got value locked up in your organization, you're just trying to find some ways to share that. And one of the ways is to write a press release, and a way to share that is through the press release distribution services. So I'm going to talk about a real case that we've done this week for a client in the manufacturing sector, where the problem we were trying to solve for them was they were taking part in a virtual trade show in America, but they haven't got a presence there yet. And so their brand awareness is pretty low, which would mean that as they made their presentations at the virtual trade show, we were concerned that they wouldn't have enough people being interested enough to come along and watch them and obviously try and create some leads for them. So we turned to the press release distribution service, the PR Newswire from Cision. So I'm going to explain how that works and how you can benefit and the results from sending out a press release.