Does your organization create rituals which generate participation and fellowship? Here's why it ...

30 Jan 2024 · 1 min
1:01

In this opening segment of the Speak PR podcast, host Jim James introduces himself as a seasoned public‑relations professional with over 25 years of experience running his own PR firm and founding companies across three continents. He frames the episode around the concept of rituals, sparked by a personal story about taking his daughters to a river to give a ceremonial send‑off to a recently deceased pet fish. Jim argues that rituals are a vital component of society and can be deliberately integrated into corporate communications to strengthen culture, convey values, and deepen stakeholder engagement.

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