Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Drop your video bomb to break through the noise and build trust; with Darin Dawson of Bombbomb

12 Sept 2022 · 1 min

Watch on YouTube

1:14

In this brief excerpt from a YouTube interview with Darin Dawson of BombBomb, the speakers discuss how video enables face‑to‑face‑like interactions in a digital world. They argue that people prefer to work with those they know, like, and trust, yet modern communication channels (phone, inbox, LinkedIn) bombard users with impersonal content. Video, they claim, breaks through this noise by allowing authentic introductions, inquisitive conversations, and relationship‑building at scale. The dialogue links these relational benefits directly to business and brand growth, positioning video as a strategic tool for personalizing outreach and fostering trust in a crowded digital environment.

Chapters

Video helps you build relationships and be face-to-face when you can't be face-to-face. We've always said that. So it helps you to personalize at scale. I think that people want to work with people that they know, like, and trust, right? And I think in this digital age, we get so much stuff thrown at us either through my phone, my inbox, on LinkedIn, we're getting assaulted, but rarely Do we have someone that's, you know, look, if I saw you at a cocktail reception, I've never met you before, what would you do? But in a lot of ways, technology has handcuffed us to not be able to create those experiences in a digital format. Does that make sense? And so I think video is a way that we can do that. We can be who we are. We can introduce ourselves. We can build this relationship. We can ask questions and be inquisitive.
And you're building a business and building a brand.