Darin Dawson argues video restores face-to-face connection in digital communication, letting you build trust and stand out in crowded inboxes. Video lets you present yourself authentically and ask real questions, cutting through the noise of messages and LinkedIn posts.
Video helps you build relationships and be face-to-face when you can't be face-to-face. We've always said that. So it helps you to personalize at scale. I think that people want to work with people that they know, like, and trust, right? And I think in this digital age, we get so much stuff thrown at us either through my phone, my inbox, on LinkedIn, we're getting assaulted, but rarely Do we have someone that's, you know, look, if I saw you at a cocktail reception, I've never met you before, what would you do? But in a lot of ways, technology has handcuffed us to not be able to create those experiences in a digital format. Does that make sense? And so I think video is a way that we can do that. We can be who we are. We can introduce ourselves. We can build this relationship. We can ask questions and be inquisitive. You're building a business and building a brand.
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