Dr. Daniel Bai, founder of Close for Chiro, tells chiropractors to stop diversifying and focus on one specific problem. He built his business by embracing provocative branding and ignoring criticism that doctors shouldn't sell. Marketing, he says, is just sales with a different name.
The Unnoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one tool for PR experts.
Today we're going to Chicago, Illinois to talk to Dr. Daniel Bay, who has a business called Close for Chiro, which is kind of a niche consultancy that he's built over the last decade, helping the oppressed race of chiropractors out there.
Marketing is a subset of sales. Let me repeat that. Marketing in itself, all the rules of marketing come from the rules of sales. And that is, can you get into the perspective of the person and your audience that you're wishing to serve? So in sales, one of the cardinal rules is, what do they want and how can I provide it for them? What is their problem and do I have a solution for them? That is a sales lesson. That is not a marketing lesson. So I think the biggest one is the fact that we stayed focused. It's very easy for entrepreneurs to diversify their offerings because on paper it sounds right, right? And that is actually not how it works. Staying focused on a very specific need, want, and desire, or a problem is one of the hardest things for us to do because it's so easy to get swayed by Maybe I could sell this instead of focusing on one thing. The other big challenge was the fact that I was unnoticed, right? A lot of people on this podcast are in that same boat, and I'm absolutely noticed. And the reason I'm noticed is because I'm not afraid to offend. I'm not afraid to be provocative. Even the name of our company, Clothes for Cairo, is very bold. It's very polarizing. We get hate mail sometimes. Doctors shouldn't sell. We get it all the time. And you have to withstand that.
Now I'd just like to mention our sponsor for this show. The Unnoticed Entrepreneur podcast is sponsored by a company called Prowly. Prowly is an all-in-one software for leveraging your public relations activities. You can boost the media relations game for your business Find media contacts, send out press releases, and get more coverage while saving time and money on everyday tasks. Check it out, prowly.com.
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