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EASTWEST PR's Traditional PR Services

10 Jul 2020 · 3 min

Watch on YouTube

2:31

In this promotional video, Daniel, an associate at EastWest Public Relations in Beijing, introduces three of the firm’s most popular traditional public‑relations services: media relations, corporate communication, and media training. He explains that EastWest, operating since 1995, has deep relationships with Chinese and APAC trade and business media, especially in B2B IT, healthcare, and education sectors, and cites successful placements for clients in smart grid, digital rights management, mass spectrometry, and life‑sciences. The corporate communication segment focuses on crafting coherent, credible, and ethical messages for an organization’s stakeholders, with case studies available on the company’s website. The media training segment emphasizes the necessity for representatives—particularly Westerners—to navigate cultural differences and media pitfalls in Asia, ensuring alignment with corporate messaging. Throughout, Daniel directs viewers to the traditional services page (eastwestpr.com/traditional) and the case‑studies page (eastwestpr.com/casestudies), and offers a 24‑hour response promise via the contact form. The video concludes with a call to action to learn more or get in touch.

Chapters

Hello everyone, my name is Daniel and I'm an associate at EastWest Public Relations in Beijing. Today I wanted to go over some traditional PR services that EastWest can provide. Now I'll only be touching on 3 of our most popular traditional PR services, which are media relations, corporate communication, and media training. So for more information, please visit our traditional services page at eastwestpr.com/traditional. Or contact us directly and we'll get back to you within 24 hours. So one service we can provide is media relations with the Chinese and APAC regional media. EastWest has been in operation since 1995 as an independent PR firm specializing in B2B IT, healthcare, education, and others, and have thus built significant relationships with trade and business media across Asia. Through successful media relations, we have secured article placement, interviews, and video placement in Asia for clients in fields such as smart grid development, digital rights management, mass spectrometry, and life sciences. Another popular service is corporate communication, which involves managing the message released to an organization's publics. EastWest can help create a message that is coherent, credible, and ethical, which will create a lasting impression on all stakeholders on which you depend. You can read some of our case studies on successful corporate communications on our case studies page at eastwestpr.com/casestudies. The 3rd service I'll introduce today is media training. Media training is an absolute necessity for any representative of an organization that directly interacts with the media in Asia. There are many pitfalls when dealing with the media that one can fall into if they're not careful, and we can help. There are also cultural differences and issues to be aware of if you are a Westerner interacting with media in Asia. In short, being media trained keeps you on track and in step with your corporate message and identity. So this concludes the short introduction of a few traditional PR services EastWest can provide. If you'd like to have more information on these services and more, please go to our website at eastwestpr.com/traditional. Or if you're already there, don't hesitate to get in touch by using our contact form located to the right of this video, and we'll respond within 24 hours. Thanks for watching!