Jim James, who ran an international PR agency for 25 years, launches a podcast with free tactics to get businesses noticed. He uses Dominic Cummings as a case study: social media showed a 3:1 positive sentiment ratio while mainstream media coverage was hostile, proving you need to track unfiltered public opinion.
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This is a podcast for you if you're finding getting noticed is proving harder than you thought. On this show, you'll discover free and effective ways to get your business recognized and understood by the people who matter to you. I interview other entrepreneurs, experts, and also share some of my experiences from over 25 years as an entrepreneur, including setting up an international public relations agency network. My name is Jim James. Welcome to the Unnoticed Show. So it's interesting that on social media, the attitude towards Dominic Cummings after his 7-hour speech is more positive at a ratio of 3 to 1 than if you were to read the mainstream media. It's important because if we are working on media relations and public relations and sentiment If we only measure the official channels, then we're only going to have a reflection in a very controlled catalog of content. We need to look at social mentions by using platforms like Social Mention, for example, or significance systems to understand what actually those people that are not paid to write are saying about a particular topic. I hope you enjoyed that show. Now please write to me, jim@eastwestpr.com, and tell me the number one problem that you're facing right now so that I can serve you more. Above all, I hope that listening to the Unnoticed Show has given you more ideas and more confidence to share with the world the wonderful work that you are doing. Please do subscribe as I've got more guests, tools, and ideas to help you get noticed for free.