Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

"F!!ck the Formula" with Aaron Perlut - a trailer.

24 Feb 2021 · 1 min

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In this brief monologue, the speaker emphasizes the central role of data in all marketing activities, from audience insight to creative development. They outline two core tenets of modern marketing communications—content and distribution—advocating for the creation of compelling, disruptive content paired with an agnostic, 360-degree delivery approach across multiple channels, recognizing the difficulty of capturing attention on any single platform.

Chapters

We try to use and infuse data with everything we do, try to understand an audience, try to develop creative, try to reach an audience. It's always using data. And today, if you look at reputation management, public relations, advertising, whatever you want to call it, if you look at marketing communications today, there are 2 primary tenets. There's content and there's distribution. And what we try to do is create really compelling and disruptive content and then deliver that. And we remain agnostic to how it's delivered, but typically that delivery needs to be in 360 degrees because getting people to pay attention to one channel today is very challenging.