A marketer argues that modern campaigns need two things: compelling content and distribution across every channel. Data should guide everything from understanding your audience to how you deliver the message, since capturing attention on one platform alone no longer works.
We try to use and infuse data with everything we do, try to understand an audience, try to develop creative, try to reach an audience. It's always using data. And today, if you look at reputation management, public relations, advertising, whatever you want to call it, if you look at marketing communications today, there are 2 primary tenets. There's content and there's distribution. And what we try to do is create really compelling and disruptive content and then deliver that. And we remain agnostic to how it's delivered, but typically that delivery needs to be in 360 degrees because getting people to pay attention to one channel today is very challenging.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
