Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Getting out of the jar to #getnoticed through podcasting; With Roger Nairn of Jar Audio

3 Feb 2024 · 1 min

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1:01

In this segment, the speaker argues that every entrepreneur should consider launching a podcast, but stresses that the decision must start with a clear purpose and a well‑defined audience. He advises asking who the podcast is for and what specific value it will deliver—whether that’s solving problems, providing humor, evoking emotion, or sharing compelling stories. He highlights that brands already excel at these value‑driven formats and that the intimate, personal nature of podcasts makes them especially effective for connecting with listeners today.

Chapters

I would definitely think an entrepreneur should have a podcast. I think the biggest question though is why and for what purpose. So it's really all about the audience. If you are in a business and you start a podcast, you need to ask yourself, who's this podcast for? Not just that, what value can you deliver through your podcast? And let's remember that value can be helping them out, answering questions, but it could also be giving them a laugh, making them cry, telling great stories. You know, These are all the things that brands can do in spades, and they're doing it in all sorts of different formats. We just think that the intimate format of podcasts are the best format these days to do so.