Jim James, a PR veteran with 25 years across three continents, explains how to set up a virtual press office on your website. Journalists can grab releases, images, and media assets directly, cutting down on requests to your team and making coverage faster to land.
Hello and welcome to this episode of Speak PR. My name is Jim James, and this is the podcast for you if you know that there's value locked up in your organization, if you could just find simple and cost-effective ways to communicate that. This is a podcast which shares tools and technologies and best practices that I've learned from running a public relations firm for over 25 years, but also being an entrepreneur on 3 continents. So let's talk today about websites. Websites are the fundamental building block of any communications strategy, but they're also not that easy to get right. So we're going to talk about how to improve performance of a website. Importantly, how to get a virtual press office up and running on your website so that the media, if they're interested in what you're doing, can find out all the information, the releases and all the images quickly and actually without even troubling you.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
