A social object isn't a website or new hire. It's an intriguing idea or piece of information that makes your brand compelling enough that strangers want to engage with it, without you spending on ads.
A social object isn't your new website and it's not your new product per se, or your new hire or your new COO, right? That's not a social object. That's an interesting piece of information that you can maybe put out into the world and that's really great and you should do that. But a social object is something that transcends the business to sort of make it more interesting to the people who don't know you to start to engage with you. And the key thing is the starting of the engaging.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
