How automated authenticity and communication efficiency can level up your noticeability.
7 Mar 2022 · 1 min
0:52
In this brief talk, the speaker introduces the concept of "automating authenticity" as a way to maintain genuine, meaningful connections even when dealing with large numbers of people. The core idea is to start with clear communication that identifies the "why" behind each interaction—understanding what matters most to each individual. By pinpointing these personal priorities, one can design systems and processes that ensure consistent, effective follow‑up, such as remembering special occasions and delivering impact that aligns with each person's values. The speaker emphasizes that automation here does not mean losing authenticity; rather, it leverages structured approaches to scale personal attention without becoming inauthentic.
