Heidi Dugan, CEO of Arete, secured rare live broadcasts on Chinese national TV through years of trust with the government and public. Her cooking show drew viewers initially, but her personal story kept them engaged. She notes that similar exposure is possible on Instagram or through guest appearances.
To be honest, I think that China is a very difficult place and I was at the right place at the right time to be able to be fortunate enough to get that. I'm highly aware that being able to live broadcast on national TV is something that has only been permitted me because of the years of trust that I've built up with the government, with the Chinese consumer and the public. So I don't think that national TV always has to be the best way. But you can replicate what we did on other platforms, for instance, on Instagram, or even be a guest and talk about whatever it is that you're an expert in on those shows. And that's what my show was, a cooking show, but that's not why people love me. People started to love me because I was on a cooking show, and then they became fascinated with my life and who am I. So it naturally, after that, people wanted delve a little bit deeper when they know that sort of—
they've got that basic structure there.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
