How being in the right place at the right time has helped Heidi Dugan, CEO of Arete #getnoticed
In this monologue, Heidi Dugan reflects on how being in the right place at the right time allowed her to secure a live broadcast slot on Chinese national television—a privilege she attributes to years of trust built with the Chinese government, consumers, and the public. She explains that while national TV is a powerful platform, its impact can be replicated on other channels such as Instagram or guest appearances on shows. Dugan’s initial exposure came from a cooking show, but audience interest quickly shifted from the culinary content to her personal story, prompting deeper engagement and further opportunities. The core message emphasizes strategic timing, trust-building, and the ability to translate broadcast success into broader personal branding across platforms.
