Jim James explores how universities can keep students and alumni connected when campus access disappears. He argues that social media and digital platforms are essential to preserving the university's core promise of quality education and engagement during social distancing.
Hello and welcome to this episode of Speak PR. My name is Jim James, and this is a podcast for all those business leaders who have a lot of value locked up in their businesses, and they're just looking for ways to communicate that, but to use public relations because it's very effective, and frankly, quite often it can be free. On this episode, I'm going to talk about the problem of higher education and about the need to retain the proposition for universities and organizations that are dedicated to providing information which they can't deliver now due to social distancing. The solution can be engagement and retention through social media platforms, and dedicated ones at that. So we're going to look at the, the desire of organizations to retain a proposition of access to high-quality learning or experiences and to high-quality
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