Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

How can entrepreneurs get ready now for the future on digital platforms like Uber Eats and Amazon?

1 Feb 2024 · 1 min

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In this brief monologue, the speaker argues that the digital economy will define the future of every country, making a platform-oriented approach essential for businesses of any size—from agriculture to tech. He emphasizes that success will not come from the latest tools or technologies, but from the strategic collection, analysis, and ethical use of customer data to deliver personalized marketing messages. The core message is that data, used responsibly, is the true driver of effective marketing in the emerging digital landscape.

Chapters

This is going to be our future. You can be in agriculture, you can be in technology space, it does not matter. Digital economy is going to be the future of any country in the world. That is why platform is such an important topic to have now, whether you're a small business, whether you're a large business, you need to think about the platform approach. It's not the tools and technologies that's going to make you effective, it's the kind of information you seek and you gather and you use that's going to make you an effective marketer. It's about the data, right? It's not about the tools. It's how do you use information about your customers effectively and more importantly, ethically, so that you derive that personalized message to your customers.