Jim James explains how to take time off without your marketing disappearing. He uses batch processing to prepare content in advance and marketing orchestration to keep podcasts, news releases, and social media running while he's away.
Chapters
Hello, my name is Jim James. Welcome to this episode of Speak PR, and the good news is I'm going on holiday. The bad news is that I've got to get everything done before I go away so that whilst I'm away, the business doesn't take a holiday too. Does this sound like a familiar problem? If you're a business owner, you know that taking a vacation is actually one of the most stressful times in the year. Everybody wants to relax— my wife, my children, and my beagle Binky. Are expecting undivided attention. But meanwhile, part of my mind is on what's happening with the company. How do I keep all of the news, these podcasts, my tweets, my participation in social media alive whilst I'm on holiday getting revived? This episode is for you if you're a business owner and you're wondering how to manage that problem. The answer lies in automation. And batch processing and thinking about campaign and marketing orchestration.