This is a YouTube interview (host James interviewing Emily King) about Faye, a startup and dual marketplace that matches busy families with local "family advisors"—professionals who act like personal chiefs of staff to manage household mental load. The episode introduces Faye's value proposition, mentions rapid fundraising (seven-figure VC), and previews discussion topics including marketplace design, client/advisor acquisition, hiring, and privacy/security. The interview is conducted with reference to Ogden, Utah.
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Finally, a way to get ahead or even get rid of your to do list. So many of us are getting a little bit overwhelmed by just the sheer volume of work tasks there are to do, especially if you've got children and a job and all the other aspects of life. But my guest today has got a solution for you. And she has built a business with her partner that within just a couple of years actually managed to raise a seven figure V investment. So she's solving a problem for people like you and me. But also she's a very, very successful entrepreneur. We're going all the way to Ogden in Utah and talking to Emily King, who is the co founder of a company called Faye. Emily, welcome to the show.
Hi, James. Thanks so much for having me.
Well, you're welcome because you're going to help me and other people to get ahead of our to do list. How have you built Faye? We're going to talk about the business itself, this dual marketplace, and how you get both the client and the advisor on the platform. We're going to talk about how you raised money so quickly for the business and who have been some of the interesting sort of hiring opportunities and solutions that you found in building up Faye for your business. So Emily, tell us first of all about Faye. What is it and what problem do you solve?
Yeah. So Fay is a marketplace that connects busy people, busy families, with local family advisors who help you manage your mental load. This, you know, the whole idea is that those of us who have really complex lives, which are a lot of us, just don't have much time or energy to manage our own personal life. And at work, executives have an executive assistant or better yet, a chief of staff. But we don't, we don't give ourselves that in our personal life. And the idea is how can we actually match a busy family like mine with a local professional who has a really strong executive skill set to help me run my household?
I love that. And you talk about chief of staff and I'm assuming in light of recent events that privacy and security and.
