High-pressure sales tactics backfire because they trigger psychological resistance. Instead, understand what your prospect is stuck on, show how you genuinely help, and let them sell themselves. The customer's own decision-making does the work.
Chapters
If you make people wrong because, hey, don't you see how good of a solution I have here for you? Or how much fun we would have going to this movie and not to that movie? Well, then you're making the other people wrong, the other person, and you cause psychological reactance. So the whole exercise of selling in the way nice people do, good people do, is by figuring out how to serve people, how to get them to make the best decision. And how to do it in such a way that they sell themselves. That is the whole outcome of ethical selling. Instead of trying to close people on this and do trial closes and all that stuff from the '80s, from, from the United States, that stuff doesn't work anymore. Now you can make it work if you're a bully, but nice people, and especially these days when business is a far more social element of society than it used to be, you want to see where people are, where they're stuck, what their goals are, and how you can best help them. And that starts before you make the sale.