Josh Gardner of Kung Fu Data explains how foreign brands compete in China's massive e-commerce market, where 60 million online store holders operate. The firm uses data-driven strategies to help companies navigate the landscape and gain a competitive edge against overwhelming odds.
Hello and welcome to this episode of Speak PR. Today I am really delighted to have Josh Gardner, who's a fellow entrepreneur based in China, and he's the founder and managing director of Kung Fu Data. We've got over 135 mutual connections on LinkedIn. Can't believe that we haven't chatted like this before. Welcome, Josh.
Well, thank you so much for having me on the show, Jim. And in literally like 10 seconds, we're like, oh, oh yeah, yeah, yeah, I just talked to him. So it's It's pretty cool. And being we are part, you know, of the leadership of an organization in the past in China, I think that also helps. And the connections are very real. And all of us share the same communal experience of launching and failing and succeeding sometimes in the Chinese market. And I think that's what this is all about, I'm assuming.
Great. And Josh, and you're a legend. I mean, you're part of the EO, the Entrepreneurs Organization. But tell us on this podcast, what we want to know is what problems do you solve for companies and business owners in China through Kung Fu Data.