An ERP consultant explains how starting a podcast attracted digital transformation clients, expanded his network, and built authority in consulting. Audio requires less production work than video and keeps listeners engaged longer, making it ideal for sharing expertise and attracting inquiries.
Chapters
People see that I talk about podcasting and talk about consulting, and when they hear about a need for a consultant, they hear about the need for digital transformation, whether it's for their own business or for someone else, I have sometimes some inquiries that are coming in. So that's one of the byproducts of building your personal brand through a podcast. I love podcasting in general, so to me, I'm very comfortable doing it. But the most important, I think, is to network, to fire off ideas, receive ideas, suggest your ideas. Share your story, and then you see how your voice can increase. But definitely, if you want to make it, how can I say that, there are less constraints with doing an audio than doing a video. And also the audio consumption is a consumption that is long. People are consuming a podcast episode for lots of minutes.