In this episode of the Charmy and Jim Show, host Jim James interviews virtual assistant Charmy Torres about her experience implementing the NewOldStamp auto‑signature solution for East West PR. Charmy explains that the tool’s template designer is intuitive, allowing drag‑and‑drop creation of multiple signature styles, social‑media icons, photos, and call‑to‑action banners. However, she highlights that deploying the signature to each employee is a manual, time‑consuming process, regardless of whether the company uses Zoho Mail or Microsoft Exchange. Updating a master signature does not automatically propagate to individual users, requiring the team to resend and reinstall signatures. The conversation also covers NewOldStamp’s analytics dashboard, which tracks clicks, impressions, geographic and device data for each link in the signature, and praises the company’s 5‑star customer support. Pricing is discussed: $36 / month for up to 25 signatures (or $432 annually) and $54 / month for up to 50 signatures, prompting a cost‑benefit analysis for smaller teams. Jim and Charmy conclude that while the service offers valuable standardization and analytics, the UI and update workflow need improvement, making it a solid option for larger teams but less compelling for small groups.
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Hello and welcome to this episode of the Charmy and Jim Show. That's right. Today we've got Charmy Torres, who's joining us all the way from the Philippines. And Charmy is our amazing virtual assistant. Hi, Charmy.
Hi, Jim. Good morning. Thanks for having me here.
It's my pleasure. And I've invited Charmy on the show because I've been covering technologies and different ways of working. And the truth is that I find these new tools and then I ask Charmy in the Philippines to help implement them. I thought it may be quite nice to hear from her how easy or difficult it is and the difference that it's making to helping me to get my work done, which is really her job as our virtual assistant. So, Charmi, thank you so much for being patient, for a start, with all the new tools I'm introducing.
No worries, Jim, my pleasure.
She says that through slightly gritted teeth. Now, Charmi, Let's talk about a tool that you've been implementing for us recently, and that is New Old Stamp, the auto signature tool. Do you want to just tell us how long ago we started to implement that and kind of just your initial impressions having set that up?
Sure. I think we set that up around before Christmas time. That was before we had a break. And setting up the new old stamp, the designing and creation of the template was fairly straightforward. And however, the activation or installation of the signature to each employee is time-consuming, and it requires a manual process every single time you need to update the signature.
Now, Is that because we are using Zoho Mail and it's not integrated into, for example, the Microsoft Exchange server, do you think? Because we have to cut and paste the signature, don't we, as an HTML file into our auto signature?
Right. No, not at all. I think that's the same process that we will do even if we have— even if we're not using Zoho Mail.
Ah, okay. So just take us through that then. So let's look first of all at the, the design of the email templates for the auto signature. Is there one template or are there many templates? Did you find?
Yes, there are many templates that we could choose from, and the designing is quite easy. You just drag or drop or add lines to your signature. And the creation of the template, as I've mentioned earlier, is fairly straightforward.
Okay, and you could, I think, link all the social media accounts, I think was quite easy to do, right?
That's right, yes. They have all the icons for the social media accounts, and you could just choose from, from which icons would you, you know, you feel like putting in your signature.
And what about the integration of photographs, for example? Was that pretty easy?
Yes, it is. It's just, as I mentioned earlier, it's just like a drag and drop and you just save it in there.
Okay. And then one of the things that we wanted to do was to have, for example, a banner to the newsletter and so on. Is it quite easy to include then some sort of Calls to action.
Yes, all you have to do, just click it and it will automatically go to your template or to your master signature template.
Okay, so that seems— sounds easy enough. Now we've got just a few of us working under the East West PR brand. Tell us, in terms of duplicating the signature to be standard for the team, how difficult has that been?
In regards to, you know, with the standard, it will all be there. You could make sure that it is all standard, so all the signatures. However, the curation of each signature takes a lot of time.
Why does it take a lot of time? Because if there's a template and there are a bunch of templates, then why is it taking so long to actually make a signature?
In regards to time, Jim, just to be fair to all of your employees, they would save a lot of time. All they need to do is just copy and paste the signature from the link that we sent to their signature settings on their email. However, on the VA side, or whoever, let's say the business owner setting Setting this up takes a lot of actions to update a single signature because manual SAM has limited features. Like, let's say their icons are limited and there were no options to insert a slogan. And then sometimes after pasting the signature, the icons are not aligned. And I think that's the main drawback.
Right, right.
So doing it manually eventually is more efficient in the end. Than using the tool.
Oh wow, okay, that's, that's pretty harsh, isn't it then? So it would have been easier. Okay, so yeah, so okay, so we've used the New Old Stamp and yeah, when we've updated it, I found that I had trouble aligning the text with the sort of moving it around on the, on the WYSIWYG on the template didn't really move the text as easily as I thought that it would have done. But it sounds as though Making the template takes more time, but then you can create the same template for everybody. And for the staff members, it's quicker. So it's kind of a centralization of the job. And I guess what we have been able to do is to standardize the auto signature, haven't we?
Because what happened is I've been playing around it. Like, let's say we— if we need to update a website, or if we need to update one of the social media icons or link that we need to add, what we need to do then is is to update it from the master signature, and then it will automatically go to the signature list. However, it will not automatically update the signature that were installed on each team member, so we have to redo it again. However, in fairness to their customer service, which is 5 out of 5, they said that they are still developing their platform.
Okay, because I had thought that if you update the template centrally in the NewOldStamp that everybody using the signatures would be automatically updated, but you're saying that's not the case. You have to still manually update it, right?
We just have to resend again the signature and have them installed it again.
I see.
That's what happened, yes.
And from what you understand, if we had Microsoft Exchange Would that be different?
I really can't speak because I, to be honest, Jim, I haven't tried it in that platform yet. Yeah, no.
Okay.
In fairness to New Old Town, it will update because what happens is I updated from the department master signature, and then from there I could create each signature of each team member, so I wouldn't have a signature list. And then this signature list, I will send it to each team member that they will install, copy paste in the signature settings. So if ever we need to update the signature or we need to update something from the signature, I will update it from the department master signature and it will automatically update all the list in the signature. But then we need to resend it to each team member.
Okay, so we need to find out from Newoldstamp whether if we use one of their sort of the main email exchanges, whether that would automatically update or not. Okay, what about the metrics? Have you had a chance to look at some of the metrics, Charmi, that we're getting?
I did, actually. These are one of the best features of NewOldStamp that I, that I think it's really cool, is the analytics option where you would be able to check the data on the number of clicks, impressions on each variable in your signature, i.e., your Facebook or LinkedIn link or your podcast link, and then what day was that and which country is that from and what device they were using. I think that's the coolest feature of the new old stamp.
Okay, good. So that would be The, if you like, the differentiation between just kind of your own auto signature in your own computer. But so we've got a little bit of UI issues would be the negative from what you're saying, but the standardization for everybody on the team having the same signature, or even indeed having a signature, because often people don't make a signature, right?
Yeah.
That would be the real benefit.
Plus their customer service, Jim. I must mention that their customer service is 5 out of 5. They walk you through and they reply straight away.
Great. So it's a good company to work with. So you've got to look at the costs of it, I suppose, if you want to spend $35 a month to standardize the signatures. So in order to make it worthwhile, you need to have about 25 people where you're creating one standardized Email template?
It's $36 per month for 25 signatures, or $432 charged annually. And then the next one will be $54 per month for 50 signatures.
Okay, so it's a— it's an investment that if you've got that many members of the team makes a lot of sense. But if you've got a smaller team, you have to ask yourself whether it's worth the $300, $400 a year. to standardize all the emails, but it does mean, of course, that you can, you can check all the metrics. Anything else you want to tell us, Charmy, about NewOldStamp?
Sure. One of the neat features of it is they have a user-friendly interface. You could create the signature straight away without having tutorial because it's kind of straightforward. And then again, their customer service, 5 out of 5. That's the best thing about NewOldStamp. And again, the coolest feature they have is the analytics option.
Okay, perfect. So, Charmi, thanks for giving us your expert opinion on implementing the Newoldstamp auto-signature.
Of course, Jim. My pleasure.
Perfect. Thanks so much for joining us on the SpeakPR program. Now, today we've been talking about whether or not you should use an auto-signature application. We've been looking at Newoldstamp, which is a great up-and-coming company. And our verdict is that it does some nice work, but some of the implementation for the individual could do with a bit of an enhancement. But we like the service and we like the analytics. Thank you so much for listening, and if you'd like more information about SpeakPR, come to the EastWest PR website for our newsletter, or you can come to the speakpr.co website for our 5-stage methodology and our master You've been listening to Charmy Torres in the Philippines.
Thank you. Thank you, Jim.
And Jim James here in England. Thank you so much for listening.
