Jim James explores how often brands should post on social media without becoming annoying. Drawing on 25+ years in PR, he examines posting frequency metrics and guidelines for platforms like Twitter and Facebook, focusing on the Amplify part of the SPEAK PR framework.
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Hello and welcome to this episode of Speak PR. This is the podcast for you if you know you've got value locked up in your organization and you're just trying to find some cost-effective and some simple ways to share that with everybody that you believe should know about it. My name is Jim James and I've been running my own international public relations company for over 25 years, but I've also built businesses on 3 continents. So I'm here to share what I know works and the fundamental plan of the SPEAK PR program, which stands for Storify, Personalize, Engage, Amplify, and Know. And today we're going to talk about the amplification part, which is really about social media sharing. Now, what stage is our attempt to be informative drifting into being annoying? And at what stage does our desire to share end up as being plain intrusive? We're going to look at metrics today for social media sharing. How often should you tweet, post on Facebook,