How partnerships with airlines are getting a fintech start up off the ground.

It is through partnerships. And you know what I think the last couple of years has done, especially in my industry, which is travel related, is realigned the values of big corporations and fantastic hard products like, like what Emirates has, or Singapore Airlines, or Ethiopian Airways has with what we as small fintech companies do. And I think at the end of the day, we are all serving the same customer. And we're all dancing a different dance. But it's about fairness. It's about giving people delightful experiences and it's giving people value on their travel and increased value. And I think it's really about firstly getting the emotional connect with a potential customer and our partners have been incredibly helpful. So it's really about the emotional hook, but it needs to be an emotional hook that is customer-centric, fair, and adds significant value to the tourist journey.