Emirates, Singapore Airlines, and Ethiopian Airways are partnering with fintech startups to serve travelers better. The key is creating experiences that feel fair and add real value, with airlines helping startups reach customers at scale.
Chapters
It is through partnerships. And you know what I think the last couple of years has done, especially in my industry, which is travel related, is realigned the values of big corporations and fantastic hard products like what Emirates has or Singapore Airlines or Ethiopian Airways has with what we as small fintech companies do. And I think at the end of the day, we are all serving the same customer and we're all dancing a different dance. But it's about fairness. It's about giving people delightful experiences and it's giving people value on their travel and increased value. And I think it's really about firstly getting the emotional connect with a potential customer and our partners have been incredibly helpful. So it's really about the emotional hook, but it needs to be an emotional hook that is customer-centric, fair, and adds significant value to the tourist journey.