Jim James talks to entrepreneurs who have good content but can't afford traditional PR. A property businesswoman found paid ads and PR tactics overwhelming. He shows how your phone can build your personal brand cheaply.
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Hello and welcome to this episode of Speak PR. This is Jim James, and this is the podcast for you if you've got value locked up in your organization, just trying to find some low-cost and effective ways to distribute that information. And I wanted to talk today about the device in your hand being really the way that you can build your personal brand. I was having a conversation with a businesswoman an entrepreneur who works in property, and she said that public relations had just seemed altogether too difficult. She tried a few courses and tried buying, for example, a course on Facebook advertising, but it really was all just getting too much and really wasn't getting her noticed. So I wanted to share on this episode just how an individual, an entrepreneur, can use the device in their hand to build their own personal brand. And I'm going to do that just by talking you through