Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

How the Year of the Tiger can help your PR to roar.

1 Feb 2022 · 1 min

Watch on YouTube

1:00

In this brief talk, Jim James explains how the Chinese New Year, especially the Year of the Tiger, offers a strategic opportunity for public relations. He advises businesses with any connection to China—whether through partners, customers, staff, or markets—to incorporate simple, culturally appropriate greetings such as “Gong Xi Fa Cai” or “新年快乐.” He suggests easily finding these phrases and related images online (e.g., searching for “Happy New Year Chinese”) and using the holiday theme to spark conversations within the team, with partners, and with media outlets. By leveraging the cultural significance of the New Year and the Year of the Tiger, companies can create timely, relevant PR touchpoints.

Chapters

The Chinese New Year makes a huge impact on everybody, and of course, from a business point of view, it's a very good time for public relations because there's a lot of cultural tradition tied up in this. One of the simplest things that you can do if you've got a business that's got anything to do with China or Chinese or has partners or customers or staff, we can just say a simple Gong Xi Fa Cai, which means we wish you Good fortune, or 新年快乐. These are easy enough to say and easy enough to find on the internet. And also you can go onto the internet and do a Google search for images for Happy New Year Chinese. And you can use these events like the Year of the Tiger as a way to prompt conversations with your own team, with your partners, and also the media. So with that, I say 幸喜发财.