How this German toy line company keeps a yearly stellar growth in the US; with Drew Vernon of Tonies

I think really showing the uniqueness of the product, and that's always a challenge, but also a blessing. If you go to Toy Fair, as I do, you can walk the rows. We shut down for a couple of years, but getting back to Toy Fair, you can walk the floor for 3 or 4 hours and you'll see hundreds or thousands of manufacturers that are, I shouldn't say this, but they're selling a lot of the same things. And so the TonyBox is genuinely a unique new product category. And so our approach is to show Not just the breakthrough innovation that the Tony Box provides, but the educational ramifications of being able to give a young child for the first time ever screen-free, on-demand library access to the world around them. And that's a very powerful opportunity in my opinion.