How to add video to your site to get 95% more recall from potential clients.

Jim James built a website in Zoho Sites that uses video instead of text on every page. He embedded Vimeo videos for his services, added a chat widget and call button for instant contact, and used QR codes and a 3D book mockup generator. He found that video increased client recall by 95% compared to text-heavy pages.
Chapters
Okay, hi, I want to just take a moment to share with you, um, my new personal branded website. I've done this just because I thought it'd be fun to just show you some of the things that you can put on your website. So this is using the Zoho Sites platform. So here I've got my navbar here, I've got my phone number, my email, and my socials here. A couple of things. One is I've got a hero image with just a quick introduction to who I am and, you know, my backstory. Quick statement about what I'm doing— working with entrepreneurs to help get them noticed. And then I've decided to put video rather than text. So this is just a short video to introduce me, and it's recorded using Vimeo, the same as I'm using now. And Then what I do is I have a, a Book a Call with Me Now, which goes straight to my booking form here, which is also hosted on Zoho. Then I have my 3 offerings: the masterminds, the coaching, and the community, and a newsletter. And I've also got here a chat because I read that now people are expecting sort of instant results. So people can leave a chat, and if I'm not there between the hours that I set, they can send me a message that I will get, or they can even actually phone me, and this actually will leave a voicemail for me, which is very nice. And also, if I'm online, it can actually call me. So then I've got here my masterminds, and what I've done is I've decided to explain each service with a video and then some results and the format here. Keep it nice and clean. And then I put the same here with my one-to-one coaching. Okay, explain what we're doing and then book an appointment and then contact me. And here the thing to note is I've got my embed here but also QRC. If someone wants to scan that, then they can go go to my Linktree, and that's safer than putting my email or my phone number. Here I've got my podcast, which is embed, and then that goes to my podcast pages website, which has got all my shows on it. And here I've got my books, so volume 1, and I've used a 3D mock generator. Just upload the JPEG and it creates that for you. And then this links, of course, to Amazon. And then for the second volume that's going to be coming out, and then for my little pet project, the Gap Year Cash Book. Okay, and then podcast guesting. And here I've put my scheduler for someone wants to book me, but then I've also listed the shows that I've been on. And again, these then link to the different shows that I've been on. And then I have my blog. I need to still go back, and I've got quite a lot of my old China blogs on here. And what I need to do is to go in and, and fix the formatting there, but that's a little bit of work to do there. But I've also got here Media coverage with me, where I've had my own media coverage, and my backstory, because this is a personal brand site, including here actually some old certificates that I still have, amazingly enough. Media coverage and my story really over the last 25, 30 years explained just very briefly to create some context for anyone that might want to work with me. And then the 3 different stages of the East West brand. And then courses, where I've got here an explanation of the courses. These then again will actually go to an email address if you want to find out more. So just thought I'd share with you how I've built my personal branded website using video rather than a lot of text and with a lot of call to action. And then finally get people to come and join me in this Facebook group. So hopefully that's of some use because it shows you just what you can do by replacing lots of text with some video. And this basically just plays Some video. Do you deserve more recognition than you currently get? Are you finding it hard? So very simple, plays out from Vimeo. So my new website, what have you got planned for your personal brand?
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